Website + Voice assistant, £99 a month
Can't pick up? Your voice assistant can.
Your website number rings your phone as it always has. When you can't answer, an AI assistant picks up, says it's your AI assistant, answers their questions and finds out who they are and what they need. You get every call by email, and a text straight away if it's urgent.
What it does
The calls you miss, answered for you.
Answers the calls you miss
Your phone rings first. If you can't pick up, the assistant answers and says it's your AI assistant.
How a call runsAnswers their questions
From what you've told it, like your services, where you work and when. It never makes anything up.
Set the rulesEmails you every call
A short summary at the top, then everything that was said, so you can ring back knowing the job.
See a summaryTexts you when it's urgent
You decide what counts as urgent. Those come to your phone straight away, even a different phone on your days off.
What you get
Try it yourself
Ring our demo line and hear it answer.
Our voice assistant answers it as Forward Home Services, a made-up firm that does every trade. Ring as if you had a job that needs doing and hear what it asks. Or text the same number to try the text assistant.
Demo line
07863 792989
Answers as Forward Home Services, a made-up firm
- Ring it to talk to the voice assistant
- Text it to chat with the text assistant
- A demo, not our number. Nothing you say books a job or reaches a real business. To talk to us, call 0330 043 2692 or send us a message.
- It answers straight away. On your own number, your phone rings first and it only answers the calls you miss.
- Make up the details if you like. We get a summary of each call and chat, as a business would. How we use it
When you miss a call
Your phone rings first. Then it picks up.
- A customer rings the number on your website or Google profile, and your phone rings as normal. Pick up and nothing else happens.
- Can't answer? The assistant picks up: "Hi, you're through to Dave's Plumbing. Dave can't get to the phone right now, so I'm the AI assistant." You can change the wording, as long as it says it's an AI.
- It talks with them in a British voice, one question at a time, and reads phone numbers back so they're right.
- It tells them you'll get back to them and says goodbye. Then the call comes to you by email.
- Evenings and weekends too
- Landlines and withheld numbers too
- Calls of up to 8 minutes
You set the rules
It says what you'd say.
Tell us in your own words what callers should hear, what to ask and what counts as urgent. We set it up for you, and you can change it whenever you like.
- Your greeting. How it answers, as long as it says it's an AI assistant.
- Your information. Your services, the areas you cover, your hours and any prices you're happy to share.
- Your questions. The job, the address, how soon, or anything else you always need to know.
- What's urgent. A leak that won't stop, no heating with a baby in the house, a contractor who needs someone today.
- The voice. Pick from a shortlist of British voices.
Careful with your name
Polite, honest, and never promises for you.
It talks on your behalf, so it's built to be careful. It runs on Claude, made by Anthropic.
Says it's an AI
Every call starts with it saying it's your AI assistant, so nobody thinks they're talking to you.
Never promises for you
No quotes, bookings or call-back times, and it doesn't make things up. It says you'll get back to them.
Points emergencies to 999
Anyone describing an accident, injury or danger is told to ring 999 straight away.
Never asks for bank details
Or passwords, or anything personal like age or health.
Takes a message instead
If someone would rather not talk to an AI, it offers to take a quick message for you.
Falls back to your texts
If a caller hangs up without a word, or it can't connect, they get your usual missed-call text.
What you get
Every call in your inbox, ready to ring back.
- As soon as a call ends, you get an email: who rang, what they need and the details they gave, then everything that was said.
- If it's urgent by your rules, you get a text straight away, to whichever phone you choose.
- Ring them back from your own phone, knowing the job before you say hello.
- A summary for every call
- Urgent texts straight away
- No recordings kept
Still your website number
Everything in Website + Text assistant comes with it.
The voice assistant is the top plan for your website number, so you keep everything else it does.
How your website number works- Answers texts for you The text assistant replies to anyone who texts your number.
- Rings your own mobile You hear it's a call from your website before you answer.
- Rings you about enquiries The moment someone fills in your contact form.
- Updates your website by text With a preview before anything goes live.
Website + Voice assistant
£99 a month
£49 to launch, and you see your website before you pay a penny.
Already with us on £10, £29 or £59 a month? Upgrade with no setup fee. The new price starts from your next bill.
Get your free preview- Everything in Website + Text assistant
- The voice assistant on your website number, day and night
- Set up with your greeting, your information and your idea of urgent
- A summary of every call by email
- Urgent calls texted to the phone you choose
- Up to 500 minutes of calls a month
- A few lines about it added to your website's privacy page
Questions about the voice assistant
Anything else? Call us on 0330 043 2692 or send us a message.
Will callers know they're talking to an AI?
Yes. It says it's your AI assistant at the start of every call, and it never pretends to be you. If someone would rather not talk to an AI, it offers to take a quick message instead.
Does my phone still ring?
Yes, first, for as long as you choose. Pick up and the assistant stays out of it. It only answers the calls you can't.
Can it quote prices or book jobs?
No. It can tell people the prices you've given it to share, but it never quotes for a particular job, books anything or promises when you'll ring back. It says you'll get back to them, so you stay in charge of your diary.
Does it work at night and at weekends?
Yes. It answers whenever you can't, day or night. Only the calls you count as urgent text your phone straight away, and you choose which phone gets them.
What about callers on landlines or withheld numbers?
It answers them too. It's a phone call, so it doesn't matter what they ring from.
Is the call recorded?
No. Speech recognition turns what the caller says into text as they speak, and we keep that text and the summary, not a recording. We keep calls for up to 12 months and never use them for marketing.
What if it mishears something?
Speech recognition can mishear names, numbers and addresses, so read the summary before you act on it. The assistant reads phone numbers back to callers so they can put it right.
What if the caller just hangs up?
If they hang up without saying anything, they get your usual missed-call text, as on Website + Jobs. If the assistant can't connect for any reason, they hear your usual message and get the text instead.
How long can a call last?
Up to 8 minutes, which is plenty to find out what someone needs. Near the end it wraps up politely and tells them you'll get back to them.
Can I change what it says?
Yes. Tell us how it should greet people, what to tell them about your business, what to ask and what counts as urgent, and pick a British voice you like. We set it up, and you can change it whenever you like.
Who hears the calls?
Nobody listens in. Twilio turns speech into text and speaks the assistant's replies, and the assistant runs on Claude, made by Anthropic, who don't use your calls to train their AI. You get the summary and what was said by email. We can see calls to look after the service, and we add a few lines about the assistant to your website's privacy page.
What does it cost?
£99 a month on Website + Voice assistant, with the number, calls, texts, the text assistant and the voice assistant included, and up to 500 minutes of calls a month. It's £49 to launch, or no setup fee if you're already with us and upgrade. Busier than that? Website + Voice assistant (high volume) is £149 a month with up to 1,000 minutes.
Want your missed calls answered?
See your new website before you pay a penny. Already with us? Upgrade with no setup fee: reply to any of our emails or call us.